Market Scenarios List

Target Company	Reference Industry Finances: Base Reference Country
Company Financial Forecasts	Product Sector Financial Data
	Products & Services
Target Company	TOTAL	1	2	3	4	5

BASE FORECAST : MEDIAN: Financials	F0M	F0M	F0M	F0M	F0M	F0M
BASE FORECAST : BEST: Financials	F0B	F0B	F0B	F0B	F0B	F0B
BASE FORECAST : WORST: Financials	F0W	F0W	F0W	F0W	F0W	F0W

DERIVED : BEST: Financials	FDB	FDB	FDB	FDB	FDB	FDB
DERIVED : MEDIAN: Financials	FDM	FDM	FDM	FDM	FDM	FDM
DERIVED : WORST: Financials	FDW	FDW	FDW	FDW	FDW	FDW

PRODUCT LAUNCH: Financials	FPL	FPL	FPL	FPL	FPL	FPL

MARKETING EXPENDITURE: Financials	F01	F01	F01	F01	F01	F01
NEW PRODUCT DEVELOPMENT: Financials	F02	F02	F02	F02	F02	F02
MARKET SEGMENTATION: Financials	F03	F03	F03	F03	F03	F03
NEW PLANT + EQUIPMENT INVESTMENT: Financials	F04	F04	F04	F04	F04	F04
NEW TECHNOLOGY INVESTMENT: Financials	F05	F05	F05	F05	F05	F05
DISTRIBUTION CHANNEL IMPROVEMENT: Financials	F06	F06	F06	F06	F06	F06
COST STRUCTURE IMPROVEMENT: Financials	F07	F07	F07	F07	F07	F07
SHORT-TERM PRICE CUTTING EFFECT: Financials	F08	F08	F08	F08	F08	F08
SHORT-TERM PRICE INCREASE EFFECT: Financials	F09	F09	F09	F09	F09	F09
QUALITY IMPROVEMENT: Financials	F10	F10	F10	F10	F10	F10
EXPORT SALES IMPROVEMENT: Financials	F11	F11	F11	F11	F11	F11
PERSONNEL + STAFF IMPROVEMENT: Financials	F12	F12	F12	F12	F12	F12
MARKETING EXPENDITURE INCREASE : +2%: Financials	F13	F13	F13	F13	F13	F13
MARKETING EXPENDITURE INCREASE : +4%: Financials	F14	F14	F14	F14	F14	F14
MARKETING EXPENDITURE INCREASE : +6%: Financials	F15	F15	F15	F15	F15	F15
MARKETING EXPENDITURE INCREASE : +8%: Financials	F16	F16	F16	F16	F16	F16
MARKETING EXPENDITURE INCREASE : +10%: Financials	F17	F17	F17	F17	F17	F17
MARKETING EXPENDITURE INCREASE : +12%: Financials	F18	F18	F18	F18	F18	F18
MARKETING EXPENDITURE DECREASE : -2%: Financials	F19	F19	F19	F19	F19	F19
MARKETING EXPENDITURE DECREASE : -4%: Financials	F20	F20	F20	F20	F20	F20
MARKETING EXPENDITURE DECREASE : -6%: Financials	F21	F21	F21	F21	F21	F21
MARKETING EXPENDITURE DECREASE : -8%: Financials	F22	F22	F22	F22	F22	F22
MARKETING EXPENDITURE DECREASE : -10%: Financials	F23	F23	F23	F23	F23	F23
MARKETING EXPENDITURE DECREASE : -12%: Financials	F24	F24	F24	F24	F24	F24
FIXED MARKETING COST OBJECTIVES: Financials	F25	F25	F25	F25	F25	F25
VARIABLE MARKETING COST OBJECTIVES: Financials	F26	F26	F26	F26	F26	F26
GENERAL MARKETING PROCESS COST OBJECTIVES: Financials	F27	F27	F27	F27	F27	F27
DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES: Financials	F28	F28	F28	F28	F28	F28
ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES: Financials	F29	F29	F29	F29	F29	F29
SELLING COST OBJECTIVES: Financials	F30	F30	F30	F30	F30	F30
ADVERTISING COST OBJECTIVES: Financials	F31	F31	F31	F31	F31	F31
PROMOTIONAL & PRICING COST OBJECTIVES: Financials	F32	F32	F32	F32	F32	F32
RESEARCH & PRODUCT COST OBJECTIVES: Financials	F33	F33	F33	F33	F33	F33
MARKET SHARE BUILDING OBJECTIVES: Financials	F34	F34	F34	F34	F34	F34
MARKET SHARE HOLDING OBJECTIVES: Financials	F35	F35	F35	F35	F35	F35
MARKET SHARE HARVESTING OBJECTIVES: Financials	F36	F36	F36	F36	F36	F36
SALES COST IMPROVEMENT: Financials	F37	F37	F37	F37	F37	F37
LONG-TERM PRODUCT PRICE CUTTING: Financials	F38	F38	F38	F38	F38	F38
LONG-TERM PRODUCT PRICE INCREASE: Financials	F39	F39	F39	F39	F39	F39
PROMOTIONAL EXPENDITURE: Financials	F40	F40	F40	F40	F40	F40
TARGET MARKETS DEVELOPMENT: Financials	F41	F41	F41	F41	F41	F41
ORDER TAKING IMPROVEMENTS: Financials	F42	F42	F42	F42	F42	F42
PRODUCT POSITIONING: Financials	F43	F43	F43	F43	F43	F43
PRODUCT BRANDING + MULTI-BRANDING INVESTMENT: Financials	F44	F44	F44	F44	F44	F44
CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT: Financials	F45	F45	F45	F45	F45	F45
SYSTEMS INVESTMENT: Financials	F46	F46	F46	F46	F46	F46
OVERSEAS DEVELOPMENT: Financials	F47	F47	F47	F47	F47	F47
SALES PERSONNEL + STAFF IMPROVEMENT: Financials	F48	F48	F48	F48	F48	F48
MATERIALS & ENERGY COST SCENARIOS: Financials	F49	F49	F49	F49	F49	F49
PAYROLL & STAFF COST SCENARIOS: Financials	F50	F50	F50	F50	F50	F50
ADMINISTRATION COST SCENARIOS: Financials	F51	F51	F51	F51	F51	F51
CAPITAL COST SCENARIOS: Financials	F52	F52	F52	F52	F52	F52
PLANT & EQUIPMENT COST SCENARIOS: Financials	F53	F53	F53	F53	F53	F53
SALES & MARKETING COST SCENARIOS: Financials	F54	F54	F54	F54	F54	F54
NEW PRODUCT & NEW TECHNOLOGY COST: Financials	F55	F55	F55	F55	F55	F55
DEPRECIATION & CAPITALIZATION: Financials	F56	F56	F56	F56	F56	F56
SHORT TERM BORROWING SCENARIOS: Financials	F57	F57	F57	F57	F57	F57
LONG TERM FINANCIAL SCENARIOS: Financials	F58	F58	F58	F58	F58	F58
FINANCIAL & DEBT SERVICING COST: Financials	F59	F59	F59	F59	F59	F59
TRADING & OPERATING MARGINS & PROFITABILITY: Financials	F60	F60	F60	F60	F60	F60
Profit Impact from MATERIALS COST REDUCTION: Financials	F61	F61	F61	F61	F61	F61
Profit Impact from PAYROLL COST REDUCTION: Financials	F62	F62	F62	F62	F62	F62
Profit Impact from PROCESS COST REDUCTION: Financials	F63	F63	F63	F63	F63	F63
Profit Impact from DISTRIBUTION COST REDUCTION: Financials	F64	F64	F64	F64	F64	F64
Profit Impact from CUSTOMER HANDLING COST REDUCTION: Financials	F65	F65	F65	F65	F65	F65
Capital Investment Options: PROCESS PLANT & EQUIPMENT: Financials	F66	F66	F66	F66	F66	F66
Capital Investment Options: PREMISES: Financials	F67	F67	F67	F67	F67	F67
Capital Investment Options: DISTRIBUTION / HANDLING: Financials	F68	F68	F68	F68	F68	F68
Capital Investment Options: CUSTOMER HANDLING SYSTEMS: Financials	F69	F69	F69	F69	F69	F69
PRODUCT COST IMPROVEMENTS: Financials	F70	F70	F70	F70	F70	F70
PRODUCT QUALITY IMPROVEMENT: Financials	F71	F71	F71	F71	F71	F71
CUSTOMER HANDLING IMPROVEMENTS: Financials	F72	F72	F72	F72	F72	F72
NEW EQUITY SCENARIOS: Financials	F73	F73	F73	F73	F73	F73
BANK BORROWING: BASE SCENARIOS: Financials	F74	F74	F74	F74	F74	F74
BANK BORROWING: 3% INFLATION SCENARIOS: Financials	F75	F75	F75	F75	F75	F75
BANK BORROWING: 6% INFLATION SCENARIOS: Financials	F76	F76	F76	F76	F76	F76
BANK BORROWING: 9% INFLATION SCENARIOS: Financials	F77	F77	F77	F77	F77	F77
BOND / DEBENTURES SCENARIOS: Financials	F78	F78	F78	F78	F78	F78
CORPORATE ASSET SALES: 5% OF ASSETS SCENARIOS: Financials	F79	F79	F79	F79	F79	F79
CORPORATE ASSET SALES: 10% OF ASSETS SCENARIOS: Financials	F80	F80	F80	F80	F80	F80
CORPORATE ASSET SALES: 25% OF ASSETS SCENARIOS: Financials	F81	F81	F81	F81	F81	F81
SELF GENERATED FUNDS: WORST SCENARIOS: Financials	F82	F82	F82	F82	F82	F82
SELF GENERATED FUNDS: BEST SCENARIOS: Financials	F83	F83	F83	F83	F83	F83
TRADING CREDIT EXTENSION & MARGIN REDUCTIONS: Financials	F84	F84	F84	F84	F84	F84
NEW CAPITAL SCENARIOS: Financials	F85	F85	F85	F85	F85	F85
SHORT-TERM LOAN: BASE SCENARIOS: Financials	F86	F86	F86	F86	F86	F86
SHORT-TERM LOAN: 3% INFLATION SCENARIOS: Financials	F87	F87	F87	F87	F87	F87
SHORT-TERM LOAN: 6% INFLATION SCENARIOS: Financials	F88	F88	F88	F88	F88	F88
SHORT-TERM LOAN: 9% INFLATION SCENARIOS: Financials	F89	F89	F89	F89	F89	F89
LONG-TERM LOAN SCENARIOS: Financials	F90	F90	F90	F90	F90	F90
FIXED ASSET SALES: 5% OF ASSETS SCENARIOS: Financials	F91	F91	F91	F91	F91	F91
FIXED ASSET SALES: 10% OF ASSETS SCENARIOS: Financials	F92	F92	F92	F92	F92	F92
FIXED ASSET SALES: 25% OF ASSETS SCENARIOS: Financials	F93	F93	F93	F93	F93	F93
PROFIT IMPROVEMENTS: WORST SCENARIOS: Financials	F94	F94	F94	F94	F94	F94
PROFIT IMPROVEMENTS: BEST SCENARIOS: Financials	F95	F95	F95	F95	F95	F95
CREDIT EXTENSION & COST REDUCTION SCENARIOS: Financials	F96	F96	F96	F96	F96	F96