Market Scenarios List

Target Company	Reference Industry Margins: Base Reference Country
Target Company Operational Margins	Product Sector Operational Margins

Target Company	TOTAL	1	2	3	4	5

BASE FORECAST : MEDIAN: Margins	G0M	G0M	G0M	G0M	G0M	G0M
BASE FORECAST : BEST: Margins	G0B	G0B	G0B	G0B	G0B	G0B
BASE FORECAST : WORST: Margins	G0W	G0W	G0W	G0W	G0W	G0W

DERIVED : BEST: Margins	GDB	GDB	GDB	GDB	GDB	GDB
DERIVED : MEDIAN: Margins	GDM	GDM	GDM	GDM	GDM	GDM
DERIVED : WORST: Margins	GDW	GDW	GDW	GDW	GDW	GDW

PRODUCT LAUNCH: Margins	GPL	GPL	GPL	GPL	GPL	GPL

MARKETING EXPENDITURE: Margins	G01	G01	G01	G01	G01	G01
NEW PRODUCT DEVELOPMENT: Margins	G02	G02	G02	G02	G02	G02
MARKET SEGMENTATION: Margins	G03	G03	G03	G03	G03	G03
NEW PLANT + EQUIPMENT INVESTMENT: Margins	G04	G04	G04	G04	G04	G04
NEW TECHNOLOGY INVESTMENT: Margins	G05	G05	G05	G05	G05	G05
DISTRIBUTION CHANNEL IMPROVEMENT: Margins	G06	G06	G06	G06	G06	G06
COST STRUCTURE IMPROVEMENT: Margins	G07	G07	G07	G07	G07	G07
SHORT-TERM PRICE CUTTING EFFECT: Margins	G08	G08	G08	G08	G08	G08
SHORT-TERM PRICE INCREASE EFFECT: Margins	G09	G09	G09	G09	G09	G09
QUALITY IMPROVEMENT: Margins	G10	G10	G10	G10	G10	G10
EXPORT SALES IMPROVEMENT: Margins	G11	G11	G11	G11	G11	G11
PERSONNEL + STAFF IMPROVEMENT: Margins	G12	G12	G12	G12	G12	G12
MARKETING EXPENDITURE INCREASE : +2%: Margins	G13	G13	G13	G13	G13	G13
MARKETING EXPENDITURE INCREASE : +4%: Margins	G14	G14	G14	G14	G14	G14
MARKETING EXPENDITURE INCREASE : +6%: Margins	G15	G15	G15	G15	G15	G15
MARKETING EXPENDITURE INCREASE : +8%: Margins	G16	G16	G16	G16	G16	G16
MARKETING EXPENDITURE INCREASE : +10%: Margins	G17	G17	G17	G17	G17	G17
MARKETING EXPENDITURE INCREASE : +12%: Margins	G18	G18	G18	G18	G18	G18
MARKETING EXPENDITURE DECREASE : -2%: Margins	G19	G19	G19	G19	G19	G19
MARKETING EXPENDITURE DECREASE : -4%: Margins	G20	G20	G20	G20	G20	G20
MARKETING EXPENDITURE DECREASE : -6%: Margins	G21	G21	G21	G21	G21	G21
MARKETING EXPENDITURE DECREASE : -8%: Margins	G22	G22	G22	G22	G22	G22
MARKETING EXPENDITURE DECREASE : -10%: Margins	G23	G23	G23	G23	G23	G23
MARKETING EXPENDITURE DECREASE : -12%: Margins	G24	G24	G24	G24	G24	G24
FIXED MARKETING COST OBJECTIVES: Margins	G25	G25	G25	G25	G25	G25
VARIABLE MARKETING COST OBJECTIVES: Margins	G26	G26	G26	G26	G26	G26
GENERAL MARKETING PROCESS COST OBJECTIVES: Margins	G27	G27	G27	G27	G27	G27
DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES: Margins	G28	G28	G28	G28	G28	G28
ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES: Margins	G29	G29	G29	G29	G29	G29
SELLING COST OBJECTIVES: Margins	G30	G30	G30	G30	G30	G30
ADVERTISING COST OBJECTIVES: Margins	G31	G31	G31	G31	G31	G31
PROMOTIONAL & PRICING COST OBJECTIVES: Margins	G32	G32	G32	G32	G32	G32
RESEARCH & PRODUCT COST OBJECTIVES: Margins	G33	G33	G33	G33	G33	G33
MARKET SHARE BUILDING OBJECTIVES: Margins	G34	G34	G34	G34	G34	G34
MARKET SHARE HOLDING OBJECTIVES: Margins	G35	G35	G35	G35	G35	G35
MARKET SHARE HARVESTING OBJECTIVES: Margins	G36	G36	G36	G36	G36	G36
SALES COST IMPROVEMENT: Margins	G37	G37	G37	G37	G37	G37
LONG-TERM PRODUCT PRICE CUTTING: Margins	G38	G38	G38	G38	G38	G38
LONG-TERM PRODUCT PRICE INCREASE: Margins	G39	G39	G39	G39	G39	G39
PROMOTIONAL EXPENDITURE: Margins	G40	G40	G40	G40	G40	G40
TARGET MARKETS DEVELOPMENT: Margins	G41	G41	G41	G41	G41	G41
ORDER TAKING IMPROVEMENTS: Margins	G42	G42	G42	G42	G42	G42
PRODUCT POSITIONING: Margins	G43	G43	G43	G43	G43	G43
PRODUCT BRANDING + MULTI-BRANDING INVESTMENT: Margins	G44	G44	G44	G44	G44	G44
CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT: Margins	G45	G45	G45	G45	G45	G45
SYSTEMS INVESTMENT: Margins	G46	G46	G46	G46	G46	G46
OVERSEAS DEVELOPMENT: Margins	G47	G47	G47	G47	G47	G47
SALES PERSONNEL + STAFF IMPROVEMENT: Margins	G48	G48	G48	G48	G48	G48
MATERIALS & ENERGY COST SCENARIOS: Margins	G49	G49	G49	G49	G49	G49
PAYROLL & STAFF COST SCENARIOS: Margins	G50	G50	G50	G50	G50	G50
ADMINISTRATION COST SCENARIOS: Margins	G51	G51	G51	G51	G51	G51
CAPITAL COST SCENARIOS: Margins	G52	G52	G52	G52	G52	G52
PLANT & EQUIPMENT COST SCENARIOS: Margins	G53	G53	G53	G53	G53	G53
SALES & MARKETING COST SCENARIOS: Margins	G54	G54	G54	G54	G54	G54
NEW PRODUCT & NEW TECHNOLOGY COST: Margins	G55	G55	G55	G55	G55	G55
DEPRECIATION & CAPITALIZATION: Margins	G56	G56	G56	G56	G56	G56
SHORT TERM BORROWING SCENARIOS: Margins	G57	G57	G57	G57	G57	G57
LONG TERM FINANCIAL SCENARIOS: Margins	G58	G58	G58	G58	G58	G58
FINANCIAL & DEBT SERVICING COST: Margins	G59	G59	G59	G59	G59	G59
TRADING & OPERATING MARGINS & PROFITABILITY: Margins	G60	G60	G60	G60	G60	G60
Profit Impact from MATERIALS COST REDUCTION: Margins	G61	G61	G61	G61	G61	G61
Profit Impact from PAYROLL COST REDUCTION: Margins	G62	G62	G62	G62	G62	G62
Profit Impact from PROCESS COST REDUCTION: Margins	G63	G63	G63	G63	G63	G63
Profit Impact from DISTRIBUTION COST REDUCTION: Margins	G64	G64	G64	G64	G64	G64
Profit Impact from CUSTOMER HANDLING COST REDUCTION: Margins	G65	G65	G65	G65	G65	G65
Capital Investment Options: PROCESS PLANT & EQUIPMENT: Margins	G66	G66	G66	G66	G66	G66
Capital Investment Options: PREMISES: Margins	G67	G67	G67	G67	G67	G67
Capital Investment Options: DISTRIBUTION / HANDLING: Margins	G68	G68	G68	G68	G68	G68
Capital Investment Options: CUSTOMER HANDLING SYSTEMS: Margins	G69	G69	G69	G69	G69	G69
PRODUCT COST IMPROVEMENTS: Margins	G70	G70	G70	G70	G70	G70
PRODUCT QUALITY IMPROVEMENT: Margins	G71	G71	G71	G71	G71	G71
CUSTOMER HANDLING IMPROVEMENTS: Margins	G72	G72	G72	G72	G72	G72
NEW EQUITY SCENARIOS: Margins	G73	G73	G73	G73	G73	G73
BANK BORROWING: BASE SCENARIOS: Margins	G74	G74	G74	G74	G74	G74
BANK BORROWING: 3% INFLATION SCENARIOS: Margins	G75	G75	G75	G75	G75	G75
BANK BORROWING: 6% INFLATION SCENARIOS: Margins	G76	G76	G76	G76	G76	G76
BANK BORROWING: 9% INFLATION SCENARIOS: Margins	G77	G77	G77	G77	G77	G77
BOND / DEBENTURES SCENARIOS: Margins	G78	G78	G78	G78	G78	G78
CORPORATE ASSET SALES: 5% OF ASSETS SCENARIOS: Margins	G79	G79	G79	G79	G79	G79
CORPORATE ASSET SALES: 10% OF ASSETS SCENARIOS: Margins	G80	G80	G80	G80	G80	G80
CORPORATE ASSET SALES: 25% OF ASSETS SCENARIOS: Margins	G81	G81	G81	G81	G81	G81
SELF GENERATED FUNDS: WORST SCENARIOS: Margins	G82	G82	G82	G82	G82	G82
SELF GENERATED FUNDS: BEST SCENARIOS: Margins	G83	G83	G83	G83	G83	G83
TRADING CREDIT EXTENSION & MARGIN REDUCTIONS: Margins	G84	G84	G84	G84	G84	G84
NEW CAPITAL SCENARIOS: Margins	G85	G85	G85	G85	G85	G85
SHORT-TERM LOAN: BASE SCENARIOS: Margins	G86	G86	G86	G86	G86	G86
SHORT-TERM LOAN: 3% INFLATION SCENARIOS: Margins	G87	G87	G87	G87	G87	G87
SHORT-TERM LOAN: 6% INFLATION SCENARIOS: Margins	G88	G88	G88	G88	G88	G88
SHORT-TERM LOAN: 9% INFLATION SCENARIOS: Margins	G89	G89	G89	G89	G89	G89
LONG-TERM LOAN SCENARIOS: Margins	G90	G90	G90	G90	G90	G90
FIXED ASSET SALES: 5% OF ASSETS SCENARIOS: Margins	G91	G91	G91	G91	G91	G91
FIXED ASSET SALES: 10% OF ASSETS SCENARIOS: Margins	G92	G92	G92	G92	G92	G92
FIXED ASSET SALES: 25% OF ASSETS SCENARIOS: Margins	G93	G93	G93	G93	G93	G93
PROFIT IMPROVEMENTS: WORST SCENARIOS: Margins	G94	G94	G94	G94	G94	G94
PROFIT IMPROVEMENTS: BEST SCENARIOS: Margins	G95	G95	G95	G95	G95	G95
CREDIT EXTENSION & COST REDUCTION SCENARIOS: Margins	G96	G96	G96	G96	G96	G96