Market Scenarios List

Target Company	Reference Industry: Base Reference Country
Target Company Industry Norms	Product Sectors
	Products & Services
Target Company	TOTAL	1	2	3	4	5

BASE Industry Norm : MEDIAN: Industry Norm	J0M	J0M	J0M	J0M	J0M	J0M
BASE Industry Norm : BEST: Industry Norm	J0B	J0B	J0B	J0B	J0B	J0B
BASE Industry Norm : WORST: Industry Norm	J0W	J0W	J0W	J0W	J0W	J0W

DERIVED : BEST: Industry Norm	JDB	JDB	JDB	JDB	JDB	JDB
DERIVED : MEDIAN: Industry Norm	JDM	JDM	JDM	JDM	JDM	JDM
DERIVED : WORST: Industry Norm	JDW	JDW	JDW	JDW	JDW	JDW

PRODUCT LAUNCH: Industry Norm	JPL	JPL	JPL	JPL	JPL	JPL

MARKETING EXPENDITURE: Industry Norm	J01	J01	J01	J01	J01	J01
NEW PRODUCT DEVELOPMENT: Industry Norm	J02	J02	J02	J02	J02	J02
MARKET SEGMENTATION: Industry Norm	J03	J03	J03	J03	J03	J03
NEW PLANT + EQUIPMENT INVESTMENT: Industry Norm	J04	J04	J04	J04	J04	J04
NEW TECHNOLOGY INVESTMENT: Industry Norm	J05	J05	J05	J05	J05	J05
DISTRIBUTION CHANNEL IMPROVEMENT: Industry Norm	J06	J06	J06	J06	J06	J06
COST STRUCTURE IMPROVEMENT: Industry Norm	J07	J07	J07	J07	J07	J07
SHORT-TERM PRICE CUTTING EFFECT: Industry Norm	J08	J08	J08	J08	J08	J08
SHORT-TERM PRICE INCREASE EFFECT: Industry Norm	J09	J09	J09	J09	J09	J09
QUALITY IMPROVEMENT: Industry Norm	J10	J10	J10	J10	J10	J10
EXPORT SALES IMPROVEMENT: Industry Norm	J11	J11	J11	J11	J11	J11
PERSONNEL + STAFF IMPROVEMENT: Industry Norm	J12	J12	J12	J12	J12	J12
MARKETING EXPENDITURE INCREASE : +2%: Industry Norm	J13	J13	J13	J13	J13	J13
MARKETING EXPENDITURE INCREASE : +4%: Industry Norm	J14	J14	J14	J14	J14	J14
MARKETING EXPENDITURE INCREASE : +6%: Industry Norm	J15	J15	J15	J15	J15	J15
MARKETING EXPENDITURE INCREASE : +8%: Industry Norm	J16	J16	J16	J16	J16	J16
MARKETING EXPENDITURE INCREASE : +10%: Industry Norm	J17	J17	J17	J17	J17	J17
MARKETING EXPENDITURE INCREASE : +12%: Industry Norm	J18	J18	J18	J18	J18	J18
MARKETING EXPENDITURE DECREASE : -2%: Industry Norm	J19	J19	J19	J19	J19	J19
MARKETING EXPENDITURE DECREASE : -4%: Industry Norm	J20	J20	J20	J20	J20	J20
MARKETING EXPENDITURE DECREASE : -6%: Industry Norm	J21	J21	J21	J21	J21	J21
MARKETING EXPENDITURE DECREASE : -8%: Industry Norm	J22	J22	J22	J22	J22	J22
MARKETING EXPENDITURE DECREASE : -10%: Industry Norm	J23	J23	J23	J23	J23	J23
MARKETING EXPENDITURE DECREASE : -12%: Industry Norm	J24	J24	J24	J24	J24	J24
FIXED MARKETING COST OBJECTIVES: Industry Norm	J25	J25	J25	J25	J25	J25
VARIABLE MARKETING COST OBJECTIVES: Industry Norm	J26	J26	J26	J26	J26	J26
GENERAL MARKETING PROCESS COST OBJECTIVES: Industry Norm	J27	J27	J27	J27	J27	J27
DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES: Industry Norm	J28	J28	J28	J28	J28	J28
ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES: Industry Norm	J29	J29	J29	J29	J29	J29
SELLING COST OBJECTIVES: Industry Norm	J30	J30	J30	J30	J30	J30
ADVERTISING COST OBJECTIVES: Industry Norm	J31	J31	J31	J31	J31	J31
PROMOTIONAL & PRICING COST OBJECTIVES: Industry Norm	J32	J32	J32	J32	J32	J32
RESEARCH & PRODUCT COST OBJECTIVES: Industry Norm	J33	J33	J33	J33	J33	J33
MARKETIndustry Norm BUILDING OBJECTIVES: Industry Norm	J34	J34	J34	J34	J34	J34
MARKETIndustry Norm HOLDING OBJECTIVES: Industry Norm	J35	J35	J35	J35	J35	J35
MARKETIndustry Norm HARVESTING OBJECTIVES: Industry Norm	J36	J36	J36	J36	J36	J36
SALES COST IMPROVEMENT: Industry Norm	J37	J37	J37	J37	J37	J37
LONG-TERM PRODUCT PRICE CUTTING: Industry Norm	J38	J38	J38	J38	J38	J38
LONG-TERM PRODUCT PRICE INCREASE: Industry Norm	J39	J39	J39	J39	J39	J39
PROMOTIONAL EXPENDITURE: Industry Norm	J40	J40	J40	J40	J40	J40
TARGET MARKETS DEVELOPMENT: Industry Norm	J41	J41	J41	J41	J41	J41
ORDER TAKING IMPROVEMENTS: Industry Norm	J42	J42	J42	J42	J42	J42
PRODUCT POSITIONING: Industry Norm	J43	J43	J43	J43	J43	J43
PRODUCT BRANDING + MULTI-BRANDING INVESTMENT: Industry Norm	J44	J44	J44	J44	J44	J44
CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT: Industry Norm	J45	J45	J45	J45	J45	J45
SYSTEMS INVESTMENT: Industry Norm	J46	J46	J46	J46	J46	J46
OVERSEAS DEVELOPMENT: Industry Norm	J47	J47	J47	J47	J47	J47
SALES PERSONNEL + STAFF IMPROVEMENT: Industry Norm	J48	J48	J48	J48	J48	J48
MATERIALS & ENERGY COST SCENARIOS: Industry Norm	J49	J49	J49	J49	J49	J49
PAYROLL & STAFF COST SCENARIOS: Industry Norm	J50	J50	J50	J50	J50	J50
ADMINISTRATION COST SCENARIOS: Industry Norm	J51	J51	J51	J51	J51	J51
CAPITAL COST SCENARIOS: Industry Norm	J52	J52	J52	J52	J52	J52
PLANT & EQUIPMENT COST SCENARIOS: Industry Norm	J53	J53	J53	J53	J53	J53
SALES & MARKETING COST SCENARIOS: Industry Norm	J54	J54	J54	J54	J54	J54
NEW PRODUCT & NEW TECHNOLOGY COST: Industry Norm	J55	J55	J55	J55	J55	J55
DEPRECIATION & CAPITALIZATION: Industry Norm	J56	J56	J56	J56	J56	J56
SHORT TERM BORROWING SCENARIOS: Industry Norm	J57	J57	J57	J57	J57	J57
LONG TERM FINANCIAL SCENARIOS: Industry Norm	J58	J58	J58	J58	J58	J58
FINANCIAL & DEBT SERVICING COST: Industry Norm	J59	J59	J59	J59	J59	J59
TRADING & OPERATING MARGINS & PROFITABILITY: Industry Norm	J60	J60	J60	J60	J60	J60
Profit Impact from MATERIALS COST REDUCTION: Industry Norm	J61	J61	J61	J61	J61	J61
Profit Impact from PAYROLL COST REDUCTION: Industry Norm	J62	J62	J62	J62	J62	J62
Profit Impact from PROCESS COST REDUCTION: Industry Norm	J63	J63	J63	J63	J63	J63
Profit Impact from DISTRIBUTION COST REDUCTION: Industry Norm	J64	J64	J64	J64	J64	J64
Profit Impact from CUSTOMER HANDLING COST REDUCTION: Industry Norm	J65	J65	J65	J65	J65	J65
Capital Investment Options: PROCESS PLANT & EQUIPMENT: Industry Norm	J66	J66	J66	J66	J66	J66
Capital Investment Options: PREMISES: Industry Norm	J67	J67	J67	J67	J67	J67
Capital Investment Options: DISTRIBUTION / HANDLING: Industry Norm	J68	J68	J68	J68	J68	J68
Capital Investment Options: CUSTOMER HANDLING SYSTEMS: Industry Norm	J69	J69	J69	J69	J69	J69
PRODUCT COST IMPROVEMENTS: Industry Norm	J70	J70	J70	J70	J70	J70
PRODUCT QUALITY IMPROVEMENT: Industry Norm	J71	J71	J71	J71	J71	J71
CUSTOMER HANDLING IMPROVEMENTS: Industry Norm	J72	J72	J72	J72	J72	J72
NEW EQUITY SCENARIOS: Industry Norm	J73	J73	J73	J73	J73	J73
BANK BORROWING: BASE SCENARIOS: Industry Norm	J74	J74	J74	J74	J74	J74
BANK BORROWING: 3% INFLATION SCENARIOS: Industry Norm	J75	J75	J75	J75	J75	J75
BANK BORROWING: 6% INFLATION SCENARIOS: Industry Norm	J76	J76	J76	J76	J76	J76
BANK BORROWING: 9% INFLATION SCENARIOS: Industry Norm	J77	J77	J77	J77	J77	J77
BOND / DEBENTURES SCENARIOS: Industry Norm	J78	J78	J78	J78	J78	J78
CORPORATE ASSET SALES: 5% OF ASSETS SCENARIOS: Industry Norm	J79	J79	J79	J79	J79	J79
CORPORATE ASSET SALES: 10% OF ASSETS SCENARIOS: Industry Norm	J80	J80	J80	J80	J80	J80
CORPORATE ASSET SALES: 25% OF ASSETS SCENARIOS: Industry Norm	J81	J81	J81	J81	J81	J81
SELF GENERATED FUNDS: WORST SCENARIOS: Industry Norm	J82	J82	J82	J82	J82	J82
SELF GENERATED FUNDS: BEST SCENARIOS: Industry Norm	J83	J83	J83	J83	J83	J83
TRADING CREDIT EXTENSION & MARGIN REDUCTIONS: Industry Norm	J84	J84	J84	J84	J84	J84
NEW CAPITAL SCENARIOS: Industry Norm	J85	J85	J85	J85	J85	J85
SHORT-TERM LOAN: BASE SCENARIOS: Industry Norm	J86	J86	J86	J86	J86	J86
SHORT-TERM LOAN: 3% INFLATION SCENARIOS: Industry Norm	J87	J87	J87	J87	J87	J87
SHORT-TERM LOAN: 6% INFLATION SCENARIOS: Industry Norm	J88	J88	J88	J88	J88	J88
SHORT-TERM LOAN: 9% INFLATION SCENARIOS: Industry Norm	J89	J89	J89	J89	J89	J89
LONG-TERM LOAN SCENARIOS: Industry Norm	J90	J90	J90	J90	J90	J90
FIXED ASSET SALES: 5% OF ASSETS SCENARIOS: Industry Norm	J91	J91	J91	J91	J91	J91
FIXED ASSET SALES: 10% OF ASSETS SCENARIOS: Industry Norm	J92	J92	J92	J92	J92	J92
FIXED ASSET SALES: 25% OF ASSETS SCENARIOS: Industry Norm	J93	J93	J93	J93	J93	J93
PROFIT IMPROVEMENTS: WORST SCENARIOS: Industry Norm	J94	J94	J94	J94	J94	J94
PROFIT IMPROVEMENTS: BEST SCENARIOS: Industry Norm	J95	J95	J95	J95	J95	J95
CREDIT EXTENSION & COST REDUCTION SCENARIOS: Industry Norm	J96	J96	J96	J96	J96	J96