Market Scenarios List

Target Company	Reference Products: Base Reference Country
Company Product Shares	Product Shares
	Products & Services
Target Company	TOTAL	1	2	3	4	5

BASE Product Shares : MEDIAN: Product Shares	Q0M	Q0M	Q0M	Q0M	Q0M	Q0M
BASE Product Shares : BEST: Product Shares	Q0B	Q0B	Q0B	Q0B	Q0B	Q0B
BASE Product Shares : WORST: Product Shares	Q0W	Q0W	Q0W	Q0W	Q0W	Q0W

DERIVED : BEST: Product Shares	QDB	QDB	QDB	QDB	QDB	QDB
DERIVED : MEDIAN: Product Shares	QDM	QDM	QDM	QDM	QDM	QDM
DERIVED : WORST: Product Shares	QDW	QDW	QDW	QDW	QDW	QDW

PRODUCT LAUNCH: Product Shares	QPL	QPL	QPL	QPL	QPL	QPL

MARKETING EXPENDITURE: Product Shares	Q01	Q01	Q01	Q01	Q01	Q01
NEW PRODUCT DEVELOPMENT: Product Shares	Q02	Q02	Q02	Q02	Q02	Q02
MARKET SEGMENTATION: Product Shares	Q03	Q03	Q03	Q03	Q03	Q03
NEW PLANT + EQUIPMENT INVESTMENT: Product Shares	Q04	Q04	Q04	Q04	Q04	Q04
NEW TECHNOLOGY INVESTMENT: Product Shares	Q05	Q05	Q05	Q05	Q05	Q05
DISTRIBUTION CHANNEL IMPROVEMENT: Product Shares	Q06	Q06	Q06	Q06	Q06	Q06
COST STRUCTURE IMPROVEMENT: Product Shares	Q07	Q07	Q07	Q07	Q07	Q07
SHORT-TERM PRICE CUTTING EFFECT: Product Shares	Q08	Q08	Q08	Q08	Q08	Q08
SHORT-TERM PRICE INCREASE EFFECT: Product Shares	Q09	Q09	Q09	Q09	Q09	Q09
QUALITY IMPROVEMENT: Product Shares	Q10	Q10	Q10	Q10	Q10	Q10
EXPORT SALES IMPROVEMENT: Product Shares	Q11	Q11	Q11	Q11	Q11	Q11
PERSONNEL + STAFF IMPROVEMENT: Product Shares	Q12	Q12	Q12	Q12	Q12	Q12
MARKETING EXPENDITURE INCREASE : +2%: Product Shares	Q13	Q13	Q13	Q13	Q13	Q13
MARKETING EXPENDITURE INCREASE : +4%: Product Shares	Q14	Q14	Q14	Q14	Q14	Q14
MARKETING EXPENDITURE INCREASE : +6%: Product Shares	Q15	Q15	Q15	Q15	Q15	Q15
MARKETING EXPENDITURE INCREASE : +8%: Product Shares	Q16	Q16	Q16	Q16	Q16	Q16
MARKETING EXPENDITURE INCREASE : +10%: Product Shares	Q17	Q17	Q17	Q17	Q17	Q17
MARKETING EXPENDITURE INCREASE : +12%: Product Shares	Q18	Q18	Q18	Q18	Q18	Q18
MARKETING EXPENDITURE DECREASE : -2%: Product Shares	Q19	Q19	Q19	Q19	Q19	Q19
MARKETING EXPENDITURE DECREASE : -4%: Product Shares	Q20	Q20	Q20	Q20	Q20	Q20
MARKETING EXPENDITURE DECREASE : -6%: Product Shares	Q21	Q21	Q21	Q21	Q21	Q21
MARKETING EXPENDITURE DECREASE : -8%: Product Shares	Q22	Q22	Q22	Q22	Q22	Q22
MARKETING EXPENDITURE DECREASE : -10%: Product Shares	Q23	Q23	Q23	Q23	Q23	Q23
MARKETING EXPENDITURE DECREASE : -12%: Product Shares	Q24	Q24	Q24	Q24	Q24	Q24
FIXED MARKETING COST OBJECTIVES: Product Shares	Q25	Q25	Q25	Q25	Q25	Q25
VARIABLE MARKETING COST OBJECTIVES: Product Shares	Q26	Q26	Q26	Q26	Q26	Q26
GENERAL MARKETING PROCESS COST OBJECTIVES: Product Shares	Q27	Q27	Q27	Q27	Q27	Q27
DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES: Product Shares	Q28	Q28	Q28	Q28	Q28	Q28
ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES: Product Shares	Q29	Q29	Q29	Q29	Q29	Q29
SELLING COST OBJECTIVES: Product Shares	Q30	Q30	Q30	Q30	Q30	Q30
ADVERTISING COST OBJECTIVES: Product Shares	Q31	Q31	Q31	Q31	Q31	Q31
PROMOTIONAL & PRICING COST OBJECTIVES: Product Shares	Q32	Q32	Q32	Q32	Q32	Q32
RESEARCH & PRODUCT COST OBJECTIVES: Product Shares	Q33	Q33	Q33	Q33	Q33	Q33
MARKET Product Shares BUILDING OBJECTIVES: Product Shares	Q34	Q34	Q34	Q34	Q34	Q34
MARKET Product Shares HOLDING OBJECTIVES: Product Shares	Q35	Q35	Q35	Q35	Q35	Q35
MARKET Product Shares HARVESTING OBJECTIVES: Product Shares	Q36	Q36	Q36	Q36	Q36	Q36
SALES COST IMPROVEMENT: Product Shares	Q37	Q37	Q37	Q37	Q37	Q37
LONG-TERM PRODUCT PRICE CUTTING: Product Shares	Q38	Q38	Q38	Q38	Q38	Q38
LONG-TERM PRODUCT PRICE INCREASE: Product Shares	Q39	Q39	Q39	Q39	Q39	Q39
PROMOTIONAL EXPENDITURE: Product Shares	Q40	Q40	Q40	Q40	Q40	Q40
TARGET MARKETS DEVELOPMENT: Product Shares	Q41	Q41	Q41	Q41	Q41	Q41
ORDER TAKING IMPROVEMENTS: Product Shares	Q42	Q42	Q42	Q42	Q42	Q42
PRODUCT POSITIONING: Product Shares	Q43	Q43	Q43	Q43	Q43	Q43
PRODUCT BRANDING + MULTI-BRANDING INVESTMENT: Product Shares	Q44	Q44	Q44	Q44	Q44	Q44
CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT: Product Shares	Q45	Q45	Q45	Q45	Q45	Q45
SYSTEMS INVESTMENT: Product Shares	Q46	Q46	Q46	Q46	Q46	Q46
OVERSEAS DEVELOPMENT: Product Shares	Q47	Q47	Q47	Q47	Q47	Q47
SALES PERSONNEL + STAFF IMPROVEMENT: Product Shares	Q48	Q48	Q48	Q48	Q48	Q48
MATERIALS & ENERGY COST SCENARIOS: Product Shares	Q49	Q49	Q49	Q49	Q49	Q49
PAYROLL & STAFF COST SCENARIOS: Product Shares	Q50	Q50	Q50	Q50	Q50	Q50
ADMINISTRATION COST SCENARIOS: Product Shares	Q51	Q51	Q51	Q51	Q51	Q51
CAPITAL COST SCENARIOS: Product Shares	Q52	Q52	Q52	Q52	Q52	Q52
PLANT & EQUIPMENT COST SCENARIOS: Product Shares	Q53	Q53	Q53	Q53	Q53	Q53
SALES & MARKETING COST SCENARIOS: Product Shares	Q54	Q54	Q54	Q54	Q54	Q54
NEW PRODUCT & NEW TECHNOLOGY COST: Product Shares	Q55	Q55	Q55	Q55	Q55	Q55
DEPRECIATION & CAPITALIZATION: Product Shares	Q56	Q56	Q56	Q56	Q56	Q56
SHORT TERM BORROWING SCENARIOS: Product Shares	Q57	Q57	Q57	Q57	Q57	Q57
LONG TERM FINANCIAL SCENARIOS: Product Shares	Q58	Q58	Q58	Q58	Q58	Q58
FINANCIAL & DEBT SERVICING COST: Product Shares	Q59	Q59	Q59	Q59	Q59	Q59
TRADING & OPERATING MARGINS & PROFITABILITY: Product Shares	Q60	Q60	Q60	Q60	Q60	Q60
Profit Impact from MATERIALS COST REDUCTION: Product Shares	Q61	Q61	Q61	Q61	Q61	Q61
Profit Impact from PAYROLL COST REDUCTION: Product Shares	Q62	Q62	Q62	Q62	Q62	Q62
Profit Impact from PROCESS COST REDUCTION: Product Shares	Q63	Q63	Q63	Q63	Q63	Q63
Profit Impact from DISTRIBUTION COST REDUCTION: Product Shares	Q64	Q64	Q64	Q64	Q64	Q64
Profit Impact from CUSTOMER HANDLING COST REDUCTION: Product Shares	Q65	Q65	Q65	Q65	Q65	Q65
CAPITAL INVESTMENTS: PROCESS PLANT & EQUIPMENT: Product Shares	Q66	Q66	Q66	Q66	Q66	Q66
Capital Investment Options: PREMISES: Product Shares	Q67	Q67	Q67	Q67	Q67	Q67
Capital Investment Options: DISTRIBUTION / HANDLING: Product Shares	Q68	Q68	Q68	Q68	Q68	Q68
Capital Investment Options: CUSTOMER HANDLING SYSTEMS: Product Shares	Q69	Q69	Q69	Q69	Q69	Q69
PRODUCT COST IMPROVEMENTS: Product Shares	Q70	Q70	Q70	Q70	Q70	Q70
PRODUCT QUALITY IMPROVEMENT: Product Shares	Q71	Q71	Q71	Q71	Q71	Q71
CUSTOMER HANDLING IMPROVEMENTS: Product Shares	Q72	Q72	Q72	Q72	Q72	Q72
NEW EQUITY SCENARIOS: Product Shares	Q73	Q73	Q73	Q73	Q73	Q73
BANK BORROWING: BASE SCENARIOS: Product Shares	Q74	Q74	Q74	Q74	Q74	Q74
BANK BORROWING: 3% INFLATION SCENARIOS: Product Shares	Q75	Q75	Q75	Q75	Q75	Q75
BANK BORROWING: 6% INFLATION SCENARIOS: Product Shares	Q76	Q76	Q76	Q76	Q76	Q76
BANK BORROWING: 9% INFLATION SCENARIOS: Product Shares	Q77	Q77	Q77	Q77	Q77	Q77
BOND / DEBENTURES SCENARIOS: Product Shares	Q78	Q78	Q78	Q78	Q78	Q78
CORPORATE ASSET SALES: 5% OF ASSETS SCENARIOS: Product Shares	Q79	Q79	Q79	Q79	Q79	Q79
CORPORATE ASSET SALES: 10% OF ASSETS SCENARIOS: Product Shares	Q80	Q80	Q80	Q80	Q80	Q80
CORPORATE ASSET SALES: 25% OF ASSETS SCENARIOS: Product Shares	Q81	Q81	Q81	Q81	Q81	Q81
SELF GENERATED FUNDS: WORST SCENARIOS: Product Shares	Q82	Q82	Q82	Q82	Q82	Q82
SELF GENERATED FUNDS: BEST SCENARIOS: Product Shares	Q83	Q83	Q83	Q83	Q83	Q83
TRADING CREDIT EXTENSION & MARGIN REDUCTION: Product Shares	Q84	Q84	Q84	Q84	Q84	Q84
NEW CAPITAL SCENARIOS: Product Shares	Q85	Q85	Q85	Q85	Q85	Q85
SHORT-TERM LOAN: BASE SCENARIOS: Product Shares	Q86	Q86	Q86	Q86	Q86	Q86
SHORT-TERM LOAN: 3% INFLATION SCENARIOS: Product Shares	Q87	Q87	Q87	Q87	Q87	Q87
SHORT-TERM LOAN: 6% INFLATION SCENARIOS: Product Shares	Q88	Q88	Q88	Q88	Q88	Q88
SHORT-TERM LOAN: 9% INFLATION SCENARIOS: Product Shares	Q89	Q89	Q89	Q89	Q89	Q89
LONG-TERM LOAN SCENARIOS: Product Shares	Q90	Q90	Q90	Q90	Q90	Q90
FIXED ASSET SALES: 5% OF ASSETS SCENARIOS: Product Shares	Q91	Q91	Q91	Q91	Q91	Q91
FIXED ASSET SALES: 10% OF ASSETS SCENARIOS: Product Shares	Q92	Q92	Q92	Q92	Q92	Q92
FIXED ASSET SALES: 25% OF ASSETS SCENARIOS: Product Shares	Q93	Q93	Q93	Q93	Q93	Q93
PROFIT IMPROVEMENTS: WORST SCENARIOS: Product Shares	Q94	Q94	Q94	Q94	Q94	Q94
PROFIT IMPROVEMENTS: BEST SCENARIOS: Product Shares	Q95	Q95	Q95	Q95	Q95	Q95
CREDIT EXTENSION & COST REDUCTION SCENARIOS: Product Shares	Q96	Q96	Q96	Q96	Q96	Q96