HISTORIC MARKETING COSTS
Company Products & Services
HISTORIC MARKETING COSTS & MARGINS |
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Year 1 |
Year 2 |
Year 3 |
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SALES COSTS: |
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Sales Personnel Variable & Commission Costs |
****% |
****% |
****% |
% |
Sales Expenses and Costs |
****% |
****% |
****% |
% |
Sales Materials Costs |
****% |
****% |
****% |
% |
Total Sales Costs |
****% |
****% |
****% |
% |
DISTRIBUTION + HANDLING COSTS: |
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Distribution Fixed Costs |
****% |
****% |
****% |
% |
Distribution Variable Costs |
****% |
****% |
****% |
% |
Warehousing Fixed Costs |
****% |
****% |
****% |
% |
Warehousing Variable Costs |
****% |
****% |
****% |
% |
Physical Handling Fixed Costs |
****% |
****% |
****% |
% |
Physical Handling Variable Costs |
****% |
****% |
****% |
% |
Physical Process Fixed Costs |
****% |
****% |
****% |
% |
Physical Process Variable Costs |
****% |
****% |
****% |
% |
Total Distribution and Handling Costs |
****% |
****% |
****% |
% |
ADVERTISING COSTS: |
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Mailing & Correspondence Costs |
****% |
****% |
****% |
% |
Media Advertising Costs |
****% |
****% |
****% |
% |
Advertising Materials & Print Costs |
****% |
****% |
****% |
% |
POS & Display Costs |
****% |
****% |
****% |
% |
Exhibition & Events Costs |
****% |
****% |
****% |
% |
Total Advertising Costs |
****% |
****% |
****% |
% |
AFTER-SALES COSTS: |
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Product Returns & Rejection Costs |
****% |
****% |
****% |
% |
Product Installation & Re-Installation Costs |
****% |
****% |
****% |
% |
Product Breakdown & Post Installation Costs |
****% |
****% |
****% |
% |
Product Systems & Configuration Costs |
****% |
****% |
****% |
% |
Product Service & Maintenance Costs |
****% |
****% |
****% |
% |
Customer Problem Solving & Customer Complaint Costs |
****% |
****% |
****% |
% |
Total After-Sales Costs |
****% |
****% |
****% |
% |
TOTAL MARKETING COSTS: |
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Total Marketing Costs |
****% |
****% |
****% |
% |
PROFIT RATIOS: |
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Pre-tax Profit Margins |
****% |
****% |
****% |
% |
Operating Profit Margin |
****% |
****% |
****% |
% |
Trading Profit Margin |
****% |
****% |
****% |
% |
Figures given as a % of Turnover