MARKETING EXPENDITURE SCENARIOS

Company Products & Services

MARKETING EXPENDITURE SCENARIOS
CONTENTS

MARKET MARKETING EXPENDITURE SCENARIOS
Company Products & Services

IMPORTANT NOTE ON MARKET MARKETING EXPENDITURE SCENARIOS FIGURES

The MARKET figures given in this section are notated as DSP (5) and the notations indicated signify the following:-

(1) = VALUE GIVEN AT INDUSTRY SHIPMENT VALUES OR PRICES
(2) = VALUE GIVEN AT WHOLESALE VALUES OR PRICES
(3) = VALUE GIVEN AT RETAIL VALUES OR PRICES
(4) = VALUE GIVEN AT PRICE PAID BY END USERS as appropriate
(5) = VALUE GIVEN AT ACTUAL PRICE PAID discounted as appropriate

UNITS = Units times the multiplier given in brackets, E.g. ( '000 ) = x 1000 Units

 

TERMS USED IN THIS REPORT

MSP: - Supplier or Producer Prices.
WSP: - Wholesale or Distributors Sale Prices.
RSP: - Retail Sale Prices.
CSP: - The price at End User or final distribution level.
DSP: - The price actually paid net of discounting.

TURNOVER: Turnover is sales plus investment income, grants and other funds received, income from disposals and other sources.

 

VALUE TERMS AND VOLUME TERMS

The standard report generated usually provides data in VALUE terms. This is by far the most popular (as demanded by readers) measure of commercial activity. We can also provide data in VOLUME or UNIT terms and this can be specified when the report is ordered. Obviously some reports do not lend themselves to Volume quantification and thus availability of this data will vary according to the report and the database.

BASE MARKET VALUE & PRODUCT SECTOR

M0M      |     MEDIAN  FORECAST Scenario Market Forecast

Q0M      |     MEDIAN  FORECAST Scenario Product Share Forecast

Base Forecast : Best Market Scenario

M0B       |     BEST  FORECAST Scenario Market Forecast

Q0B       |    BEST  FORECAST Scenario Product Share Forecast

Base Forecast : Worst Market Scenario

M0W      |     WORST  FORECAST Scenario Market Forecast

Q0W      |     WORST  FORECAST Scenario Product Share Forecast

Marketing Expenditure Increase : + 2%

M13      |     MARKETING EXPENDITURE INCREASE : + 2% Scenario Market Forecast

Q13      |     MARKETING EXPENDITURE INCREASE : + 2% Scenario Product Share Forecast

Marketing Expenditure Increase : + 4%

M14      |     MARKETING EXPENDITURE INCREASE : + 4% Scenario Market Forecast

Q14      |     MARKETING EXPENDITURE INCREASE : + 4% Scenario Product Share Forecast

Marketing Expenditure Increase : + 6%

M15      |     MARKETING EXPENDITURE INCREASE : + 6% Scenario Market Forecast

Q15      |     MARKETING EXPENDITURE INCREASE : + 6% Scenario Product Share Forecast

Marketing Expenditure Increase : + 8%

M16      |     MARKETING EXPENDITURE INCREASE : + 8% Scenario Market Forecast

Q16      |     MARKETING EXPENDITURE INCREASE : + 8% Scenario Product Share Forecast

Marketing Expenditure Increase : +10%

M17      |     MARKETING EXPENDITURE INCREASE : +10% Scenario Market Forecast

Q17      |     MARKETING EXPENDITURE INCREASE : +10% Scenario Product Share Forecast

Marketing Expenditure Increase : +12%

M18      |     MARKETING EXPENDITURE INCREASE : +12% Scenario Market Forecast

Q18      |     MARKETING EXPENDITURE INCREASE : +12% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 2%

M19      |     MARKETING EXPENDITURE DECREASE : - 2% Scenario Market Forecast

Q19      |     MARKETING EXPENDITURE DECREASE : - 2% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 4%

M20      |     MARKETING EXPENDITURE DECREASE : - 4% Scenario Market Forecast

Q20      |     MARKETING EXPENDITURE DECREASE : - 4% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 6%

M21      |     MARKETING EXPENDITURE DECREASE : - 6% Scenario Market Forecast

Q21      |     MARKETING EXPENDITURE DECREASE : - 6% Scenario Product Share Forecast

Marketing Expenditure Decrease : - 8%

M22      |     MARKETING EXPENDITURE DECREASE : - 8% Scenario Market Forecast

Q22      |     MARKETING EXPENDITURE DECREASE : - 8% Scenario Product Share Forecast

Marketing Expenditure Decrease : -10%

M23      |     MARKETING EXPENDITURE DECREASE : -10% Scenario Market Forecast

Q23      |     MARKETING EXPENDITURE DECREASE : -10% Scenario Product Share Forecast

Marketing Expenditure Decrease : -12%

M24      |     MARKETING EXPENDITURE DECREASE : -12% Scenario Market Forecast

Q24      |     MARKETING EXPENDITURE DECREASE : -12% Scenario Product Share Forecast

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MARKET DATA NOTES

MARKET MARKETING EXPENDITURE SCENARIOS ENVIRONMENT

There are four basic issues to investigate when considering the marketing environment for the industry.

Market Growth
Market Structure
Market/s Serviced
Customer & End User Factors

Market Growth (both short-term and medium term) by each Product and Market Area is fully evaluated in this section, as is the historic market data.

The Market Structure for the industry is very critical for profitability. The nature of the market, the location of the Market-Place, the customer base and the supplier structure is exhaustively covered in this report.

Market/s Serviced is the term used to denote the function between the product/s and services offered by the industry and the particular market sector which the marketing effort reaches. The Market Serviced is the true market for the industry in terms of product/s and services.


THE TRADING AREA

The Market analysis provides data in terms of the operational trading area of the industry. This being the regions, countries or states which form the effective competitive and market environment for the industry. Whether or not a company operates in the various areas covered is immaterial as the effects of the Market-Place exist nonetheless.


BASIS OF MARKET COVERAGE

Reports give coverage of all the Major Products and Markets supplied and serviced by the industry. The reported Target Markets are those which are perceived to be the most important area for the industry in the Medium and Long Term.

In that these reports are conceived as Market & Corporate documents it is felt important to concentrate only on those markets which represent the corner-stones of the industry customer bases and not become involved in any peripheral activities of the industry.

Market coverage is designed to encompass not only the existing markets for the industry, but also areas of market expansion, product segmentation, parallel markets, et al. By the same token the data excludes those market areas or sectors which are unavailable to the industry for whatever technical or commercial reasons.

MKT_DEFI.HTM  MARKET DEFINITIONS

PRODUCT INDEX

 

**** This report covers all the products or brands which were previous, are currently, or will potentially be in the future, important to the target Company.

 

 

 

CONTENTS

Base Forecast : Best Market Scenario
Base Forecast : Worst Market Scenario
BASE MARKET VALUE
BASIS OF MARKET COVERAGE
MARKET DATA NOTES
Market Growth
MARKET MARKETING EXPENDITURE SCENARIOS ENVIRONMENT
MARKET MARKETING EXPENDITURE SCENARIOS
Market/s Serviced
Marketing Expenditure Decrease : - 2%
Marketing Expenditure Decrease : - 4%
Marketing Expenditure Decrease : - 6%
Marketing Expenditure Decrease : - 8%
Marketing Expenditure Decrease : -10%
Marketing Expenditure Decrease : -12%
Marketing Expenditure Increase : + 2%
Marketing Expenditure Increase : + 4%
Marketing Expenditure Increase : + 6%
Marketing Expenditure Increase : + 8%
Marketing Expenditure Increase : +10%
Marketing Expenditure Increase : +12%
PRODUCT SECTOR
TERMS USED IN THIS REPORT
The Market Structure
TRADING AREA
VALUE TERMS AND VOLUME TERMS

MARKET MARKETING EXPENDITURE SCENARIOS
TERMS USED IN THIS REPORT
VALUE TERMS AND VOLUME TERMS
MARKET DATA NOTES
MARKET MARKETING EXPENDITURE SCENARIOS ENVIRONMENT
Market Growth
The Market Structure
Market/s Serviced
TRADING AREA
BASIS OF MARKET COVERAGE
BASE MARKET VALUE
VALUE
PRODUCT SECTOR
Base Forecast : Best Market Scenario
Base Forecast : Worst Market Scenario
Marketing Expenditure Increase : + 2%
Marketing Expenditure Increase : + 4%
Marketing Expenditure Increase : + 6%
Marketing Expenditure Increase : + 8%
Marketing Expenditure Increase : +10%
Marketing Expenditure Increase : +12%
Marketing Expenditure Decrease : - 2%
Marketing Expenditure Decrease : - 4%
Marketing Expenditure Decrease : - 6%
Marketing Expenditure Decrease : - 8%
Marketing Expenditure Decrease : -10%
Marketing Expenditure Decrease : -12%