MARKET SURVIVAL OPTION SCENARIOS
Company Products & Services
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MARKET SURVIVAL OPTION SCENARIOS FOR THE INDUSTRY |
~ .. MARKET SURVIVAL OPTION SCENARIOS |
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~ ...... TERMS USED IN THIS REPORT |
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~ ...... VALUE TERMS AND VOLUME TERMS |
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~ ...... BASE MARKET VALUE |
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~ ...... ~ PRODUCT SECTOR : VALUE |
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~ ...... BASE MARKET VALUE FORECAST |
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~ ...... ~ PRODUCT SECTOR : VALUE |
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~ ...... Base Forecast : Best Market Scenario Forecast |
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~ ...... Base Forecast : Worst Market Scenario Forecast |
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~ ...... Variable Marketing Cost Objectives Forecast |
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~ ...... Selling Cost Objectives Forecast |
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~ ...... Advertising Cost Objectives Forecast |
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~ ...... Promotional & Pricing Cost Objectives Forecast |
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~ ...... Product Price Cutting Forecast |
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~ ...... Sales Personnel + Staff Improvement Forecast |
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~ ...... Profit Impact From Materials Cost Reduction Forecast |
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~ ...... Profit Impact From Payroll Cost Reduction Forecast |
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~ ...... Profit Impact From Process Cost Reduction Forecast |
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~ ...... Profit Impact From Distribution Cost Reduction Forecast |
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~ ...... Profit Impact From Customer Handling Cost Reduction Forecast |
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~ ...... Trading Credit Extension & Margin Reduction Scenarios Forecast |
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~ ...... MARKET DATA NOTES |
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~ ...... MARKET SURVIVAL OPTION SCENARIOS ENVIRONMENT |
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~ ...... Market Growth |
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~ ...... The Market Structure |
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~ ...... Market/s Serviced |
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~ ...... TRADING AREA |
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~ ...... BASIS OF MARKET COVERAGE |
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~ .... Market forecast notes |
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PRODUCTS COVERED IN THIS CHAPTER
**** This report covers all the products or brands which were previous, are currently, or will potentially be in the future, important to the target Company.
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IMPORTANT NOTE ON MARKET SURVIVAL OPTION SCENARIOS FIGURES
The MARKET figures given in this section are notated as DSP (5) and the
notations indicated signify the following:-
(1) = VALUE GIVEN AT INDUSTRY SHIPMENT VALUES OR PRICES
(2) = VALUE GIVEN AT WHOLESALE VALUES OR PRICES
(3) = VALUE GIVEN AT RETAIL VALUES OR PRICES
(4) = VALUE GIVEN AT PRICE PAID BY END USERS as appropriate
(5) = VALUE GIVEN AT ACTUAL PRICE PAID discounted as appropriate
UNITS = Units times the multiplier given in brackets, E.g. ( '000 )
= x 1000 Units
TERMS USED IN THIS REPORT
MSP: - Supplier or Producer Prices.
WSP: - Wholesale or Distributors Sale Prices.
RSP: - Retail Sale Prices.
CSP: - The price at End User or final distribution level.
DSP: - The price actually paid net of discounting.
TURNOVER: Turnover is sales plus investment income, grants and other funds
received, income from disposals and other sources.
VALUE TERMS AND VOLUME TERMS
The standard report generated usually provides data in VALUE terms. This is by
far the most popular (as demanded by readers) measure of commercial
activity. We can also provide data in VOLUME or UNIT terms and this can be
specified when the report is ordered. Obviously some reports do not lend
themselves to Volume quantification and thus availability of this data will
vary according to the report and the database.
BASE MARKET VALUE & PRODUCT SECTOR
M0M | MEDIAN FORECAST Scenario Market Forecast
Q0M | MEDIAN FORECAST Scenario Product Share Forecast
Base Forecast : Best Market Scenario
M0B | BEST FORECAST Scenario Market Forecast
Q0B | BEST FORECAST Scenario Product Share Forecast
Base Forecast : Worst Market Scenario
M0W | WORST FORECAST Scenario Market Forecast
Q0W | WORST FORECAST Scenario Product Share Forecast
Variable Marketing Cost Objectives
M26 | VARIABLE MARKETING COST OBJECTIVES Scenario Market Forecast
Q26 | VARIABLE MARKETING COST OBJECTIVES Scenario Product Share Forecast
M30 | SELLING COST OBJECTIVES Scenario Market Forecast
Q30 | SELLING COST OBJECTIVES Scenario Product Share Forecast
M31 | ADVERTISING COST OBJECTIVES Scenario Market Forecast
Q31 | ADVERTISING COST OBJECTIVES Scenario Product Share Forecast
Promotional & Pricing Cost Objectives
M32 | PROMOTIONAL & PRICING COST OBJECTIVES Scenario Market Forecast
Q32 | PROMOTIONAL & PRICING COST OBJECTIVES Scenario Product Share Forecast
M38 | LONG-TERM PRODUCT PRICE CUTTING Scenario Market Forecast
Q38 | LONG-TERM PRODUCT PRICE CUTTING Scenario Product Share Forecast
Sales Personnel + Staff Improvement
M48 | SALES PERSONNEL + STAFF IMPROVEMENT Scenario Market Forecast
Q48 | SALES PERSONNEL + STAFF IMPROVEMENT Scenario Product Share Forecast
Profit Impact From Materials Cost Reduction
M61 | PROFIT IMPACT FROM MATERIALS COST REDUCTION Scenario Market Forecast
Q61 | PROFIT IMPACT FROM MATERIALS COST REDUCTION Scenario Product Share Forecast
Profit Impact From Payroll Cost Reduction
M62 | PROFIT IMPACT FROM PAYROLL COST REDUCTION Scenario Market Forecast
Q62 | PROFIT IMPACT FROM PAYROLL COST REDUCTION Scenario Product Share Forecast
Profit Impact From Process Cost Reduction
M63 | PROFIT IMPACT FROM PROCESS COST REDUCTION Scenario Market Forecast
Q63 | PROFIT IMPACT FROM PROCESS COST REDUCTION Scenario Product Share Forecast
Profit Impact From Distribution Cost Reduction
M64 | PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION Scenario Market Forecast
Q64 | PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION Scenario Product Share Forecast
Profit Impact From Customer Handling Cost Reduction
M65 | PROFIT IMPACT FROM CUSTOMER HANDLING COST REDUCTION Scenario Market Forecast
Q65 | PROFIT IMPACT FROM CUSTOMER HANDLING COST REDUCTION Scenario Product Share Forecast
Trading Credit Extension & Margin Reduction Scenarios
M84 | TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS Scenario Market Forecast
Q84 | TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS Scenario Product Share Forecast
There are four basic issues to investigate when considering the marketing
environment for the industry.
Market Growth
Market Structure
Market/s Serviced
Customer & End User Factors
Market Growth (both short-term and medium term) by each Product and
Market Area is fully evaluated in this section, as is the historic market
data.
The Market Structure for the industry is very critical for
profitability. The nature of the market, the location of the Market-Place, the
customer base and the supplier structure is exhaustively covered in this
report.
Market/s Serviced is the term used to denote the function between the
product/s and services offered by the industry and the particular market sector
which the marketing effort reaches. The Market Serviced is the true market for
the industry in terms of product/s and services.
THE TRADING AREA
The Market analysis provides data in terms of the operational trading area
of the industry. This being the regions, countries or states which form the
effective competitive and market environment for the industry. Whether or not a
company operates in the various areas covered is immaterial as the effects of
the Market-Place exist nonetheless.
BASIS OF MARKET COVERAGE
Reports give coverage of all the Major Products and Markets supplied and
serviced by the industry. The reported Target Markets are those which are
perceived to be the most important area for the industry in the Medium and Long
Term.
In that these reports are conceived as Market & Corporate documents it is
felt important to concentrate only on those markets which represent the
corner-stones of the industry customer bases and not become involved in any
peripheral activities of the industry.
Market coverage is designed to encompass not only the existing markets for the
industry, but also areas of market expansion, product segmentation, parallel
markets, et al. By the same token the data excludes those market areas or
sectors which are unavailable to the industry for whatever technical or
commercial reasons.
MKT_DEFI.HTM MARKET DEFINITIONS
**** This report covers all the products or brands which were previous, are currently, or will potentially be in the future, important to the target Company.
Advertising Cost Objectives
Base Forecast : Best Market
Scenario
Base Forecast : Worst Market
Scenario
BASE MARKET VALUE
BASIS OF MARKET COVERAGE
MARKET DATA NOTES
Market Growth
MARKET SURVIVAL OPTION
SCENARIOS ENVIRONMENT
MARKET SURVIVAL OPTION SCENARIOS
Market/s Serviced
Product Price Cutting
PRODUCT SECTOR
Profit Impact From Customer
Handling Cost Reduction
Profit Impact From Distribution
Cost Reduction
Profit Impact From Materials
Cost Reduction
Profit Impact From Payroll
Cost Reduction
Profit Impact From Process
Cost Reduction
Promotional & Pricing
Cost Objectives
Sales Personnel + Staff
Improvement
Selling Cost Objectives
TERMS USED IN THIS REPORT
The Market Structure
TRADING AREA
Trading Credit Extension
& Margin Reduction Scenarios
VALUE TERMS AND VOLUME TERMS
VALUE
MARKET SURVIVAL OPTION SCENARIOS
TERMS USED IN THIS REPORT
VALUE TERMS AND VOLUME TERMS
MARKET DATA NOTES
MARKET SURVIVAL OPTION
SCENARIOS ENVIRONMENT
Market Growth
The Market Structure
Market/s Serviced
TRADING AREA
BASIS OF MARKET COVERAGE
BASE MARKET VALUE
VALUE
PRODUCT SECTOR
Base Forecast : Best Market
Scenario
Base Forecast : Worst Market
Scenario
Variable Marketing Cost
Objectives
Selling Cost Objectives
Advertising Cost Objectives
Promotional & Pricing
Cost Objectives
Product Price Cutting
Sales Personnel + Staff
Improvement
Profit Impact From Materials
Cost Reduction
Profit Impact From Payroll
Cost Reduction
Profit Impact From Process
Cost Reduction
Profit Impact From
Distribution Cost Reduction
Profit Impact From Customer
Handling Cost Reduction
Trading Credit Extension
& Margin Reduction Scenarios