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      MARKETING EXPENDITURE SCENARIOS FOR THE INDUSTRY

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~ .. MARKET MARKETING EXPENDITURE SCENARIOS

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~ ...... TERMS USED IN THIS REPORT

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~ ...... VALUE TERMS AND VOLUME TERMS

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~ ...... BASE MARKET VALUE : Historic + Current

~ ...... ~ PRODUCT SECTOR : VALUE

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~ ...... BASE MARKET VALUE FORECAST : Current to 2028 & 2045

~ ...... ~ PRODUCT SECTOR : VALUE

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~ ...... Base Forecast : Best Market Scenario Forecast : Current to 2028 & 2045

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~ ...... Base Forecast : Worst Market Scenario Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Increase : + 2% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Increase : + 4% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Increase : + 6% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Increase : + 8% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Increase : +10% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Increase : +12% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Decrease : - 2% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Decrease : - 4% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Decrease : - 6% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Decrease : - 8% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Decrease : -10% Forecast : Current to 2028 & 2045

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~ ...... Marketing Expenditure Decrease : -12% Forecast : Current to 2028 & 2045

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~ ...... MARKET DATA NOTES

~ ...... MARKET MARKETING EXPENDITURE SCENARIOS ENVIRONMENT

~ ...... Market Growth

~ ...... The Market Structure

~ ...... Market/s Serviced

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~ ...... TRADING AREA

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~ ...... BASIS OF MARKET COVERAGE

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~ .... Market forecast notes