CAS World Consumption Report Chapters

1	ADMINISTRATION
2	ADVERTISING
3	BUYERS – COMMERCIAL OPERATIONS
4	BUYERS – COMPETITORS
5	BUYERS – MAJOR CITY
6	BUYERS – PRODUCTS
7	BUYERS – TRADE CELL
8	COMPETITIVE INDUSTRY ANALYSIS
9	COMPETITOR ANALYSIS
10	COUNTRY FOCUS
11	DISTRIBUTION
12	FINANCIAL - BUSINESS DECISION SCENARIOS
13	FINANCIAL - CAPITAL COSTS SCENARIOS
14	FINANCIAL - CASHFLOW OPTION SCENARIOS
15	FINANCIAL - COST STRUCTURE SCENARIOS
16	FINANCIAL - HISTORIC BALANCE SHEET
17	FINANCIAL - HISTORIC MARKETING COSTS
18	FINANCIAL - INVESTMENT + COST REDUCTION
19	FINANCIAL - MARKET CLIMATE SCENARIOS
20	FINANCIAL – MARKETING COSTS
21	FINANCIAL - MARKETING EXPENDITURE
22	FINANCIAL – MARKETING MARGINS
23	FINANCIAL - STRATEGIC OPTIONS SCENARIOS
24	FINANCIAL - SURVIVAL SCENARIOS
25	FINANCIAL - TACTICAL OPTIONS SCENARIOS
26	GEOGRAPHIC DATA
27	INDUSTRY - NORMS
28	MAJOR CITY MARKET ANALYSIS
29	MARKET CAPITAL ACCESS SCENARIOS
30	MARKET CASHFLOW SCENARIOS

31	MARKET ECONOMIC CLIMATE SCENARIOS
32	MARKET INVESTMENT + COSTS SCENARIOS
33	MARKET MARKETING EXPENDITURE
34	MARKET RISK SCENARIOS
35	MARKET STRATEGIC OPTION SCENARIOS
36	MARKET SURVIVAL OPTION SCENARIOS
37	MARKET TACTICAL OPTION SCENARIOS
38	MARKETING EXPENDITURE -v- MARKET SHARE
39	MARKETING STRATEGY DEVELOPMENT
40	MARKETS
41	OPERATIONAL ANALYSIS
42	OVERSEAS DEVELOPMENT
43	PERSONNEL MANAGEMENT
44	PHYSICAL DISTRIBUTION + HANDLING
45	PRICING
46	PROCESS + ORDER HANDLING
47	PRODUCT ANALYSIS
48	PRODUCT DEVELOPMENT
49	PRODUCT MARKETING FACTORS
50	PRODUCT MIX
51	PRODUCT SUMMARY
52	PROFIT RISK SCENARIOS
53	PROMOTIONAL MIX
54	SALESFORCE DECISIONS
55	SALES PROMOTION
56	SURVEYS
57	TARGETS - PRODUCT + MARKET
58	TECHNOLOGY
59	TRADE CELL ANALYSIS