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SALES COSTS FORECAST:
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SALES VARIABLE & COMMISSION COSTS
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SALES EXPENSES AND COSTS
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SALES MATERIALS COSTS
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TOTAL SALES COSTS
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DISTRIBUTION + HANDLING COSTS FORECAST:
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DISTRIBUTION FIXED COSTS
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DISTRIBUTION VARIABLE COSTS
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WAREHOUSING FIXED COSTS
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WAREHOUSING VARIABLE COSTS
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PHYSICAL HANDLING FIXED COSTS
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PHYSICAL HANDLING VARIABLE COSTS
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PHYSICAL PROCESS FIXED COSTS
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PHYSICAL PROCESS VARIABLE COSTS
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TOTAL DISTRIBUTION & HANDLING COSTS
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ADVERTISING COSTS FORECAST:
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MAILING & CORRESPONDENCE COSTS
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MEDIA ADVERTISING COSTS
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ADVERTISING MATERIALS & PRINT COSTS
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POS & DISPLAY COSTS
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EXHIBITION & EVENTS COSTS
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TOTAL ADVERTISING COSTS
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AFTER-SALES COSTS FORECAST:
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PRODUCT RETURNS & REJECTION COSTS
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PRODUCT INSTALLATION & RE-INSTALLATION
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PRODUCT BREAKDOWN & POST INSTALLATION
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PRODUCT SYSTEMS & CONFIGURATION COSTS
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PRODUCT SERVICE & MAINTENANCE COSTS
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CUSTOMER PROBLEM SOLVING & COMPLAINTS
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TOTAL AFTER-SALES COSTS
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TOTAL MARKETING COSTS FORECAST:
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TOTAL MARKETING COSTS
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PROFIT RATIOS FORECAST: |
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Return on
Capital |
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Return on
Assets |
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Return on
Shareholders' Funds |
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Pre-tax
Profit Margins |
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Operating
Profit Margin |
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Trading
Profit Margin |
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Return on
Investment |
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Profit per
Employee
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MARKETING OPERATIONAL RATIOS FORECAST: |
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Sales as a
Ratio of Fixed Assets |
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Stock
Turnover (Sales as a Ratio of Stocks) |
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Credit
Period - Days |
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Sales per
Employee |
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Remunerations / Sales |
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Distribution Costs as a % of Sales |
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Warehousing
Costs as a % of Sales |
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Physical
Costs as a % of Sales |
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Fixed as a
Ratio of Variable Distribution Costs |
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Fixed as a
Ratio of Variable Warehousing Costs |
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Fixed as a
Ratio of Variable Physical Costs |
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Fixed as Ratio Variable Distribution & Handling Costs |
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Product
Returns & Rejections Costs as a % of Sales |
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Product
Installation & Associated Costs % of Sales |
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Product
Breakdown & Associated Costs % of Sales |
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Product
Systems & Associated Costs as a % of Sales |
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Product
Service & Associated Costs as a % of Sales |
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Customer
Complaint & Associated Costs % of Sales |
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Total
Customer Compensation Costs as a % of Sales |
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Total
Variable Marketing Costs as a % of Sales |
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Total Fixed
Marketing Costs as a % of Sales |
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Fixed
Marketing Costs Ratio Variable Marketing Costs |
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Variable
Sales Personnel Costs Ratio Marketing Costs |
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Variable
Distribution Costs Ratio Marketing Costs |
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Variable
Advertising Costs Ratio of Marketing Costs |
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Variable
After-Sales Costs Ratio of Marketing Costs |
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Sales
Personnel Variable Costs as a Ratio of Sales |
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Sales
Personnel Variable Costs as a Ratio of Debtors |
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Sales
Variable Costs : Un-Recoverable Debts
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MARKETING FACTORS FORECAST: |
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Marketing
Costs as a % of Sales |
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Total Sales
Costs as a % of Sales |
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Total
Distribution & Handling Costs as a % of Sales |
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Total
Advertising Costs as a % of Sales |
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Total
After-Sales Costs as a % of Sales |
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Exports as
a % of Sales |